A true story told by passion and love for unique garments created by expert hands combining style, tradition and authenticity. Denim, heritage of the brand for generations, with a unique and revolutionary style, the Spring Summer 2020 Collection is accompanied by the use of fabrics and natural fibres where linen is the absolute protagonist. The choice to use linen, the most resistant and oldest of the fibres, reinforces the brand’s know-how that skilfully combines technology and craftsmanship. A fine yarn that fits perfectly with Tela Genova style and the man who prefers a sporty and refined look without forgetting the eco-sustainable nature of the material in order to maintain a low environmental impact.
The worker style, the DNA of the brand, is told through the use of dry, raw and special spun fabrics, cottons and indigo linen, where the “rough” aspect goes in parallel with the flavour of refined and clean appearances. Today’s proposal relies on know-how and attention to the detail where each garment is a unique one-of-a-kind piece.
Five pockets jeans, chinos pants in contemporary fit with a vintage touch, shirts and jackets characterised by the dualism between yesterday and today. Cotton ecru and bull selvedge are used naturally to reflect the nuances of natural linen canvas dyed with the colours of the earth, composing a surprisingly delicate and enveloping palette.
Apart from the historic indigo canvases, there are tartan pattern, ripstop that define the season’s novelty. The fabric is resistant and light, which derived from military inspiration, placed alongside chambray canvases selvedges used for sailors’ uniforms. Fine fabrics for a lived-in men’s look. Today, Tela Genova continues to tell a story made of purely Made in Italy.
The Spring Summer 2020 Analogical Campaign is shot with a ‘raw’ vision using film photography to convey the dualism of the past and the present where Tela Genova men speak for their identity beyond the definition of time.