The term “Third Culture Kids” was born in the 1970’s, coined by an American sociologist after observing the results of the cultural blends resulting from the different ethnicities and cultures, a topical issue that concerns the entire planet.
Third culture means the culture formed from the union of a first culture with a second one, thus bringing to life a new third culture.The SS20 collection of 1970 presents itself as a tool for these “third” cultures, for the concept of deterritorialisation, i.e. becoming cultural “nomads”, in tastes, ideas, in the lifestyle as a whole.
Hence come the countless ethnic-cultural-functional blends, a desired, awaited return to the concept of sophisticated simplicity, typical of nomadic populations, geared for opportunities of contact with very different civilisations, lifestyles, behavioural models, as well as physical and anthropic settings, all this happens increasingly frequently every day in our lives.
All leads us to adopt simple, but suitable outfits for different uses, convertible into different interpretations, across different inserts, something that makes easy – simple – intuitive – happy interpreting our style, it’s no longer a Dress Code, but a Life Code. An escape from the ordinary, an easy lifestyle, torn between a desire to travel and an increasingly strong trend to nature and comfort; these are the major factors of the SS20 1970 Collection.
The collection of pieces and looks is inspired by the Berber culture, both in the selection of materials, such as jute, linen, cotton and in finishes like tassels, fringed hems and jacquard textures and chiné effects. The resulting garments are easy to match and comfortable to wear in the morning or revisit for the evening, or to pack for our experiences of modern “nomadism”. All is re-read in a trendy key, through the use of leaf inserts in some garments, giving the looks a new twist.