Inspired by the cinema of the 70s, the new ADV Tagliatore Fall Winter 2020-21 campaign marks the solid relationship between the Tagliatore man and the Tagliatore 0205 woman in an introspective diary shared before a departure.
Two accomplices, friends and perhaps lovers are united by the desire to start a journey whose destinations have yet to be defined. Both are aware that where it will not be possible to physically arrive, their minds and visions will arrive.
The beginning of a new path traces the awareness of understanding of one’s own limits and at the same time of forgetting them.The man looks up into the sky, aware that to find the path he loves he will need to bond with a strong woman.
“There is an imperceptible, almost invisible trace on the road. An instinctive and hidden flow in every creative mind that guides in the right direction” Thus Pino Lerario, creative director of Tagliatore and Brett Llyod, leading photographer of the English scene who has signed many of the advertising campaigns of the most well-known contemporary brands, create an intellectual parallelism between the creative processes of the brand and the cinematic storytelling of this new campaign, which involves the viewer within the story in a spontaneous, intimate and sometimes dreamy dimension.