MOSCOT, the iconic New York based eyewear brand, presents its Spring Summer 2021 campaign and collection. Its six new frames (GONIF, HITSIK, BENEFIT, TAMAVAT, PUPIK, YONTIF) are inspired by the spirit of connection, the strength of New York and the resilience of those who call this city home.
Sailing into 2021, MOSCOT wants to bridge the gap by fostering a sense of connection and community after an unprecedented year, which has led us all to new levels of social detachment and physical disconnection.
Shot over, under and around the Manhattan Bridge, one of 21 iconic bridges that connect the world to Manhattan. The new Spring Summer 21 collection highlights the strength of its frames through the introspection of materials and shapes. “The representation of the resistant metal structures and the solid vibratory movement of the iconic Manhattan Bridge was a key reference in the new frames, handmade and for this season in limited series, such as the pure titanium GONIF models and the deliberately oversized TAMAVAT” , says Zack Moscot, Chief Designer and 5th generation of the brand. Zack adds, “I was inspired by our DNA, that of the Lower East Side and some key New York City features that tell our unique and tenacious story.”
As nostalgia creeps in and the city takes center stage, MOSCOT focuses on a new collection that connects the world to the heritage of the family and the resilience of New York.