“Out with the old, in with the new”. This motto could not fit better C.P. Company this new year. The brand inaugurated its new flagship store in Corso Matteotti located in one of the most famous streets of the Milanese shopping district that replaced the old store located in Corso Garibaldi.
The two-storey shop is spread over an area of 290 square meters and represents an experimental sales platform designed to create an immersive atmosphere. The store presents a concept curated by Andrea Caputo Studio which includes shelves with 30 ° inclination and a fixed coat hanger that develops continuously throughout the store ending in the windows overlooking the characteristic portico of the Corso Matteotti walkway.
The urban atmosphere of the shop is given by the use of concrete, silver and iron for the walls. In the center, in contrast with the walls are the platonic solids made with materials immersed in color recalling the garment dyeing technique of which the brand has been a pioneer since the 1970s.
As C.P. Company celebrates its 50th anniversary this very year, it’s a new triumph for the brand.