From the beginnings in tennis and football, the shoes of John Newcombe and Dino Zoff to the jerseys of the great clubs and the Nationals of Italian and international football. From memorable tennis victories to the world of fashion: through these stages, the first 45 years of history have passed through Lotto, the company founded in 1973 in Montebelluna, in the heart of the Sportsystem district.
To celebrate the company’s 45th anniversary, Lotto presents a story told through 45 memorabilia that represent the most significant images of the legendary narration, 45 years of the Italian brand that contributed the history of sports: a journey through the history of Lotto and of sports enterprises performed by its athletes and testimonials of the past and present.
45 objects taken from the origins of the company at the beginning of the ‘70s till the present day, they signify great achievements of the champions who wore the Losanga over the years and also of the personalities from the institutional world, entertainment and fashion. A collection of memorabilia tells Lotto’s evolution and its all-Italian made creativity and innovation, as well as a constant search for new technologies and materials that define Italian design together with the authenticity of the product, which both have always been the hallmarks of the brand.