Lotto Sport Award 2019
The young Swiss designer, Rafael Kouto, wins “Lotto Sport Award 2019” with distinguishing works that fused the brand’s heritage with the elegance of tennis, Italian futurism and African craftsmanship, giving life to a concept of sportswear that is both technological and tribal.
The three finalists of the “Lotto Sport Award” – in addition to Kouto, the Finnish designer, Anni Salonen and the South Korean designer, Jimin Kim – have had the opportunity to tap into the historical archive of the brand to create an outfit inspired by the world of great tennis world.
The winner will participate in a training course in the company within the style office and will develop and directly follow his own capsule collection of sporting inspiration.
“In front of a market in constant and rapid evolution, Lotto continues to be a protagonist exploring new frontiers and opening the doors to an even more creative design”, declares Andrea Tomat, President and CEO of Lotto Sport Italia. “The partnership with ITS gives us the opportunity to enter directly into contact with young talents, in an international and cosmopolitan context, which vibrates with new ideas and inspirations from all over the world”.
With this project, Lotto confirms its evolution towards a lifestyle that enhances the heritage of the brand, creating fashion and leisure products in a market where fashion is increasingly influenced by sport. A path confirmed also by recent partnerships with young designers such as Damir Doma, Numero 00 and TPN.