The historic hosiery, Re DePaolini, chooses Claudio Marchisio, the Italian former professional soccer player, for the new FW21 advertising campaign.
The iconic RED socks, for the second consecutive year, have been interpreted by the champion, a symbol of sportsmanship, shared values and style. The campaign immortalizes the testimonial of excellence against a deliberately white background, in which the photograph celebrates the protagonist wearing the strictly red RED socks with absolute refinement and ease.
“Claudio Marchisio perfectly embodies the company’s founding values. A polite and decisive gentleman, who has always been sensitive to environmental and social issues. Icon of style, attentive to attention to detail, with an innate and timeless elegance “, declares Giovanni Marazzini, owner of the company.The RED FW21 collection evokes images of a journey into the unexplored lands of the Native Americans.
A story that is inspired by the geometric textures typical of the Navajo people, an ancient reference that relives in the modern, thanks to the creative mind of Tiziano Guardini. Thus, snow-capped mountains and the typical scents of the land form the backdrop to a courageous and determined collection.
The winter proposal celebrates the passion for life, where every sock plays a fundamental role, no longer a simple accessory, but the essence of a defined look and lifestyle. The male universe merges with the female world in a harmonious dialogue, where gender-fluid is a free and precise choice.
Nature therefore as an aspirational source of beauty and more, as RED has long been committed to preserving it intact, using Ekotex and GOTS certified organic cotton yarns in the luxury sport collection and in many other items. A green approach in which the brand combines its priceless craftsmanship with cutting-edge processing techniques, which allows it to be a prompt response to new needs.
Socks and socks are therefore accomplices of style and the story of a uniqueness that also passes through the small details. A collection for men and women ready to face any adventure with style and vivacity.