New Grunge Aesthetic, Avril8790 Fall Winter 21_22 Advertising Campaign, directed and produced by Domingo. The Italian street and luxury knitwear brand continues its creative fil rouge in exploring the potential of knitwear, which becomes an expression of the contamination between contemporary art, visual art and street style.
This is how Fall Winter 21_22 draws on the grunge scenario of the late 80s and early 90s, continuing the journey into the artistic suggestions of Avril8790, which through its plots tells an aesthetic capable of subverting conventions and transforming the visual imagery into something unique.
Geometries and graphics become symbols of the aesthetic language that expresses the essence of the brand and translates it into new patterns such as the “macchiolé”, an animalier created according to the stylistic codes of Avril8790 through the mixture of graphic elements, zigzag designs and alien alphabet, presented all over on coats, bomber jackets and genderless gilets, or in contrasting incursions on oversized sweaters.
“Avrilized”, Fair isle-inspired patterns take shape on maxi and crop cardigans, while baby pullovers in “Casentino” wool are embellished with “freehand drawing effect” embroidery. Another must-have is the iconic Blue Dawn model is reissued for the new season in a chuncky graphic version.
The palette fully expresses the eclectic soul of the brand, bright shades such as lilac and electric blue light up the natural and neutral tones of terracotta, beige and brown, at the same time, softened by dark shades such as black and brick.
Avril8790 garments speak of craftsmanship and attention to detail, a true and authentic heritage of the brand, which with the Fall Winter 21_22 perfectly combines streetwear trend with luxury’s soul, a modern and contemporary expression of being “beautifully dressed”.