Tagliatore presents the Spring Summer 2025 “Eternal Riviera” collection and ADV campaign.

A contemporary ode to timeless elegance, between sartoriality, French charme and creative vision.

For the Spring Summer 2025 season, Tagliatore takes us on a visual, textural and symbolic journey that celebrates the timeless elegance of the 1960s jet set and the unique allure of France, a land of choice and deep inspiration for Creative Director Pino Lerario.

“Riviera Eterna,” the title of the SS25 advertising campaign, is set in the iconic locations of the French Riviera-from Saint-Tropez to Cannes-where the dazzling light, refined worldliness, and suspended atmosphere become the ideal setting to tell the story of the new collection. Each shot is a fragment of an endless summer, where style is silent language, luxury is attitude, and tailoring is the absolute protagonist.

Alongside this visual narrative, a collection rich in nuances and references comes to life, which reinterprets with a contemporary look the aesthetic codes of the past, keeping firmly the brand’s distinctive mark: quality, tailoring and Italian spirit. 

The French “je ne sais quoi” is reflected in the garments designed for the new hot season: from the Paris suit, symbol of refined essentiality, to the new denim proposals, such as cargo pants with pleats, blazers, Bermuda shorts and safari jackets, reinterpreted in a sartorial key with light washes and “scratched” details with a strong character.

Jackets, an iconic element of the Tagliatore world, evolve in three different fits – slim, over and straight – always maintaining the balance between tradition and innovation. The collection is also enriched with under-jacket sweaters in noble fibers and three-dimensional workmanships; skirts also carve out an important role: from the mini to the sophisticated longuette to be paired with impeccable jackets for a refined and unexpected effect.

Natural fabrics such as linens and silks, metric plays, sophisticated textures, and a watercolor-inspired color palette-with delicate shades of pink, deep blues, sandy browns, and the ever-present black and white-define an authentic aesthetic designed for an elegant and self-conscious woman.

The SS25 collection is thus an invitation to rediscover the pleasure of slow time, the art of dressing and the perfect balance between spontaneity and the search for a sophisticated allure. It is the modern photograph of a Riviera that is not just a place, but a state of mind. A vision that, once again, reveals the mastery of Pino Lerario, capable of looking at the past with a creative eye, projecting into the future a woman of innate grace and authentic elegance.