An homage to “Cinema”. Tagliatore’s Spring Summer 2018 Campaign is a journey through cinematic frames. Pino Lerario, the brand’s creative director is passionate since his youth: he wanted to narrate his personal idea of fashion and lifestyle.
A set of flash-backs and déjà-vues. Iconic elements from the movies of the Seventies and Nineties presented in a static narration of images with refined, elegant and rigorous aesthetics. The reader becomes a spectator of a surprisingly contemporary story: a modern celebration of aesthetics combined with classic features. The main character is the international celeb-model Patrick Kafka, capable of capturing public attention. The direction come from Pablo Arroyo, photographer with a polyphonic vision of visual storytelling, understated and whispered.