An exclusive and unprecedented collaboration project between Zara and Lotto debuts today: a limited edition capsule collection, the story of a new synergy and of the DNA of the two realities.
The garments and accessories of the capsule signed by Lotto for Zara combine a sporty taste and retro style in a fresh, young and original, yet sophisticated proposal. The aesthetics of the past are updated with sports-inspired materials and minimalist design solutions that recall the late 1960s.
An exclusively womens collection in limited edition, where dresses, shorts, tops, shoes and accessories reflect the story of the years and atmospheres of the first economic boom, in which the desire to live, freedom and irrepressible creativity exploded and echoed everywhere.
Hence, a high-summer capsule comes to life, which is a prelude to the new Zara season.
This is the distinctive feature of the collaboration between Zara, one of the most important international fashion companies that belongs to the Inditex Group, and Lotto, a leader in sportive footwear and sportswear for 50 years, synonymous with Italian style, innovation and design.
Lotto’s spirit lives through the style that favours essentiality and enhances the extraordinary sports heritage of the Montebelluna brand.
“We are very proud of this collaboration with Zara which once again demonstrates the extraordinary versatility and liveliness of the Lotto brand, capable of maintaining absolute coherence between the world of its athletes’ sport performances and new trends so as to meet the requests of eclectic and innovative consumers. With this collection we wanted to explore a world towards which we have always felt a great admiration, bringing with us the distinctive traits of our sporting DNA.” comments Andrea Tomat, President of Lotto Sport Italia
The capsule collection is available online and distributed in 2,200 Zara stores around the world.