Lotto Sport Italia, a historic Italian sports company founded in 1973 in the footwear district of Montebelluna, specializing in the manufacture and marketing of footwear and sportswear, celebrates in 2023, 50 years of activity. A story made of champions, craftsmanship and Made in Italy, which for the occasion finds shape with an exclusive edition of four iconic models of the brand that will be unveiled later this year, to tell the unique relationship between the brand of the lozenge and the sports world of soccer and tennis.

Opening the celebratory journey for Lotto’s 50th anniversary will be the release of Stadio Gold 50 Years, an exclusive, numbered and limited edition shoe that pays tribute to the shoe worn by some of the greatest champions in soccer history, including Andriy Shevchenko (2004 Ballon d’Or), Cafu (2-time World Champion, 1994 and 2002) and Carlo Ancelotti (winner of the Champions League, both as a player and a coach). A true collectible memorabilia, designed as a tribute to the sport most loved by Italians and to the impact Lotto has had in the industry, made for the occasion in 500 pieces where the leather upper, galvanized sole and printed graphics live in a combination of gold and black colors. Unmissable is the shiny lozenge that, together with other details such as the Italian flags in stofa sewn on the back and the laser-printed logo on the upper, created ad hoc for the anniversary, become distinctive elements that tell the story of Italian savoir-faire.