LOTTO Leggenda, the legend’s recreated.
G.Slam SS20 in collaboration with IED, European Institute of Design
When sportswear meets art and creativity. 15 students from the Florence Fashion Department interpreted the G.Slam SS20 model by Lotto Leggenda, inspired by the historic “Futura” worn by Boris Becker.
Every year the IED organizes a special week where different projects are assigned to the students. These are complete projects starting from the product, developing themes of exposure to communication. Five groups of students worked on Lotto Leggenda’s G.Slam, with inspirations, materials and creative ideas. The pairs of shoes have been exhibited at Pitti SS20 in a dedicated area.
The new sneakers represent a stylistic experimentation for Lotto, which after the great success achieved, is working on the possibility of creating an exclusive Limited Edition.