Rue des Mille, the Italian brand of prêt-à-porter jewelry, never ceases to amaze and gives us an exclusive collaboration with Barbie, the most famous doll in the world.
Barbie has always shown girls that she can be anything they want, giving them the opportunity to fill different roles and undertake careers of all kinds through play, encouraging imagination, creativity, expression and self-discovery.The brand’s mission is precisely to give value to the unlimited potential that exists in every child, so that they are aware that they can reach any goal they wish for their future.
Rue des Mille has always told stories through its collections, collects dreams and transforms them into versatile accessories, elegant and fun at the same time. Jewels that invite women not to give up their dreams, rather to wear them and live them as princesses of modern urban fairy tales and authentic women are the protagonists of the “Just As You Are” campaign that tells the special edition Rue des Mille for Barbie.
Faces that are the emblem of an aesthetic without barriers, where beauty is given by uniqueness and by the invitation to overcome taboos, banalities, defects, prejudices and live one’s image with an almost brazen awareness, always with a little irony. Real people who, just like today’s Barbie, embody the value of inclusion among others. They love the truth, they are courageous, they believe in freedom, they are moved by passions, they choose humanity, they look to the future and they are the mirror of a reality where authentic connections see them close to each other.It is no coincidence that Rue des Mille has chosen Barbie, who since her birth has inspired little girls to make their dreams come true through the motto “You Can Be All You Want”.
A shared vision that, in the special edition Rue des Mille for Barbie, is also told thanks to the face of the revelation dancer Giulia Stabile, protagonist of the digital campaign. Always versatile and empathetic, Giulia perfectly embodies the values of the brand where uniqueness goes beyond appearance.
The Special Edition Barbie for Rue des Mille was made in Italy thanks to the intermediation of the consulting firm Victoria Licensing & Marketing. Eleonora Schiavoni, Managing Director, commented “We are happy to have contributed to the birth of this extraordinary deal with one of the most creative and talented companies in this category, which is Rue des Mille, which has been able to best interpret the essence of the brand Barbie through an iconic capsule collection that reflects the common values of the two brands “.
Ten pieces inspired by the jewels worn by the most famous fashion doll in the world, Barbie, skilfully mixed with the taste and the Rue des Mille style.This collection plays with the shapes of the timeless jewel, such as the choker, the band ring, heart-cut zircons, rectangle baguette, grain of rice shuttles, octagon emerald and more modern details, such as the use of maxi stone. A ring with the symbol of the heart becomes a jewel shared by the “girls of today” and by those of “yesterday”. The “mini me” ring combines the tastes and dreams of mothers and their children.