RUCO LINE – the Italian brand matching a sporty mood with a glamorous sentiment- introduces ESSENTIEL ‘M, the ultimate capsule by Jean-Marie Massaud.
Started in 2013, the prestigious series of creative collaborations now celebrates the extraordinary encounter with French designer Jean-Marie Massaud whose versatile and holistic vision of life has been searching for an alternative approach to consumerism since the 90s – striking a balance between human values, market requirements and respect for environment.
ESSENTIEL ‘M is the answer to contemporary way of life – nomadic and urban, demanding both comfort and style; shoes for present globetrotters: hard to please, active and cultured.
“That’s my way of living – ESSENTIEL ‘M thus meets my personal needs. ESSENTIEL ‘M is the one and only shoe you can put into your cabin luggage and carry everywhere”.
In Fashion jungle, Massaud has created a simple and unique design where necessary comfort, sober radicalism and timeless elegance meet.
The Collection is made up of two models – unisex and complementary, appropriate for all situations and moods: Essentiel M-01/Easy Chic and Essentiel M-02/Cool Move. Ergonomic comfort is guaranteed through an inside sock made of lycra or elastic jersey.
ESSENTIEL ‘M goes back to the origins of shoe after a new, original artistic vision representing RUCO LINE’s distinctive DNA.