ottod’Ame presents a collection narrating its own irony and deepness with a brand new and alluring tone of voice: surprising, as always.
The SS 2019 is dedicated to a woman that chooses to be somehow frivolous, but without losing her insight, confident in the many facets of her character and positive, even in her frailty.
An aesthetics that strives to find the perfect balance between cheerfulness and elegance, succeeding in catching attention with its fancy patterns. A paramount aspect and distinctive feature of the brand.
Simply irresistible: the Pop-eyes fancy, long eyelashes and eyes looking into yourself, romantic contortionists admiring the spectators pushed by curiosity, but not only. Lightweight and fresh paisley patterns; full of spirit fancies with an African taste narrating of faraway lands; funny and pop small bananas in the Warhole style; and finally yet importantly, the dreamlike and happy Lilybeth fancy. The many facets of a woman that doesn’t take herself too seriously and chooses to make the most of joyfulness.
For the summer season, ottod’Ame explores a dense color palette, but ventures in the most delicate nuances too: white, black, cherry, cedar, paprika, polish, garden, kiwi, powder pink, turmeric, acid, indigo, mandarin orange, nut, sap, iris, magenta, papaya, vanilla, touches of violet.
Small checks and polka dots in mini and all over maxi versions, along with the unmissable geometric motifs and slogans on pullovers and T-shirts.
Silhouettes remain unchanged; however, they become better defined. Pants are close-fitting, unleash imagination with all the carrot and cigarette pants you can think of, without forgetting the palazzo and 70s style flared pants. Dresses and skirts play with lengths and volumes.
Essential companions: the perfect knee-long anoraks, colorful and embroidered. Rain and summer breeze won’t take you by surprise. For the rock woman, here is the purpose by ottod’Ame: the iconic leather biker jacket in a summery white hue of color. However, those who prefer a smooth embrace can choose the knitwear. Different stitch density and stripes all around.
Fresh cotton, soft mohair and lightweight cashmere and cotton blend: the tactile story of the SS2019.
Clogs, mules, slippers and, for the very first time, Texan boots complete the looks together with the socks –to wear in sight- and scarves, accessory of a summer made of voices, gazes and irony.
Silvia Mazzoli, the brand’s creative director, puts her heart in what she does, as always. In cooperation with the Swedish artist and illustrator Frida Wannerberger she realizes a capsule collection of T-shirts to promote a project devoted to the feminine universe.
Emotions and the ironic side of fashion made the encounter between the brand and Frida Wannerberger so natural. From here, subtle illustrations, magnificently twisted and realized with delicate accuracy.
Much more than a marriage between fashion and art, but a social commitment: part of the proceeds of the T-shirts’ sale will be devolved to The Circle Italia, a non-profit organization promoting the rights and equality of all women.