Italian sportswear brand C.P. Company have collaborated with British rock star Sergio Pizzorno of Kasabian, to create a limited-edition collection. Inspired by Pizzorno’s concept of ‘The Mind’s Eye’, a specially designed poncho, sweatshirt and t-shirt will be available to buy from 10th September 2018 in partnership with UK retailer Flannels.C.P. Company’s head designers, Paul Harvey and Alessandro Pungetti, worked closely with Pizzorno to create a reinterpretation of the brand’s iconic Mille Miglia Goggle Jacket.
‘The Mind’s Eye’ poncho incorporates a third lens, to represent the third eye: a philosophy central to Pizzorno’s music and stage performance. Choosing it as his stage outfit, he unveiled the design for Kasabian’s headline performance at the Isle of Wight Festival earlier this Summer.
“The third eye, or The Mind’s Eye, is a mystical concept of a speculative invisible eye, which provides perception beyond ordinary sight.” – Sergio Pizzorno
The poncho has been created using C.P. Company’s newly developed high-performance Nyfoil; a water-resistant fabric with quick dry properties, internally coated with a metallic silver laminate. Taking design details from utility uniforms found in the brand’s archive, the poncho features a double bellow pocket with ‘C.P. Company & Sergio Pizzorno’ branding on the sleeve and back. The crewneck sweatshirt and t-shirt are produced in cotton, with ‘The Mind’s Eye’ three goggle graphic print in the colours of the ponchos and ‘C.P. Company & Sergio Pizzorno’ branding on the front and back.A total of 99 ponchos will be released in orange, green or purple in bespoke packaging with an accompanying exclusive book documenting ‘The Mind’s Eye’ journey. The book features exclusive photography by Neil Bedford, Kasabian’s official photographer, who has also shot a campaign starring Pizzorno to support the launch. In addition, 400 sweatshirts and 400 t-shirts will be available in off-white coloured cotton jersey.
“It was a huge honour to work with C.P. Company and to be able to collaborate on a design together was an incredible experience.” – Sergio PizzornoThe C.P. Company & Sergio Pizzorno ‘The Mind’s Eye’ capsule collection will be exclusively available to buy from cpcompany.com and Flannels on Monday 10th September.