C.P. Company unveils its FW023 campaign. Once again, the brand develops the project started for its 50th anniversary, featuring four people (and a special young guest) coming from different backgrounds – for whom wearing, buying, selling, studying C.P. Company has intersected with experiences of cultural interest.
Photographed by Neil Bedford, the casting includes people very different from each other in cultural backgrounds, age, gender and interests.
For FW023 season the four talents interpret seasonal looks with their personal style, representing the C.P. Company’s unique ability to use the materiality of clothing, to interact with social ferment and innovation. Everyone’s experiences, stories and visions reflect and intertwine in the brand’s clothes and accessories.
Special guest of the campaign, Sergio Pizzorno, leader of the British band “Kasabian” shot also along with his father.
Hee Choi is the Vice President of GF Fashion, a Seoul-based company that operates and distributes imported fashion in South Korea, including C.P. Company. Having studied in the UK, Hee is now back in his homeland, living in Seoul, which he describes as a “dynamic, unpredictable, modern and vibrant city.”
Sergio is a songwriter, singer and artist. His day job is being the front man for British rock band Kasabian, but over the years the musician has started several multi-disciplinary adventures, such as the solo project The S.L.P. and Loose Tapestries together with actor Noel Fielding.
Sergio’s paternal grandfather emigrated from Genoa in northern Italy, and the family ended up in the East Midlands city of Leicester where Sergio has lived all his life. “What inspires me about this place is its humour, architecture and its landscape.” Sergio takes a very visual approach to his work, even if it comes out as music: “My passions are films and movie soundtracks. The music I make is very visual, so it overlaps with clothing brands like C.P. Company.”
Milo works within the sneaker and fashion industry. She currently lives in London having moved over from Germany around 25 years ago. “The creative scenes that come from London are so diverse and they’re constantly evolving.” Milo’s interested in design, whatever form it takes: styling, fashion design, interior design, photography, modelling. “Anything that allows me to be creative would be something I’m passionate about.”
Mohamed AKA Cheb Moha is an artist working in the fashion industry, mostly focused on photography and art direction, while also running his own brand, Shabab. “I’m dedicated to the exploration of my ideas, which spans from commercial and editorial fashion shoots to designing a logo or working on a project that combines with sports with music.”