C.P. Company unveils the FW022 campaign. Continuing the project developed for its 50th anniversary, C.P. Company has chosen to photograph six people – coming from different backgrounds – for whom wearing, buying, selling, studying C.P. Company has intersected with experiences of cultural interest. 

Photographed by the talented Neil Bedford, the casting features people very different from each other in cultural backgrounds, age, gender and interests.

For FW022 season six people interpret seasonal looks with their personal style, representing the C.P. Company’s unique ability to use the materiality of clothing, to interact with social ferment and innovation. Everyone’s experiences, stories and visions reflect and intertwine in the brand’s clothes and accessories.

Among the faces of the campaign, which celebrates the alchemy between the brand and its community, Gué, a cornerstone of Italian hip hop scenario and Francois Girbaud, is a living legend of what is today known as streetwear.