The third chapter of C.P. Company Anniversary, is dedicated to one of the most successful moment of its contemporary story: the collaboration with the Dutch brand Patta.
In 2019 the two sportswear brands, created a practical and visually enticing capsule collection which combined C.P. Company expertise on garment dyeing and technical fabrics with Patta’s continuous exploration of culture and streetwear, the collaboration results in a full-look collection where form follows function.
The 2019 collaboration was a near perfect design process characterized by total respect on both sides – a true collaboration between two equal partners, if not kindred spirits. Throughout the process, Patta & C.P. Company were searching for something new that enriched both entities and elevated existing garments and accessories. The results was a collection where function-follows-form mentality could be found in every tiniest detail.
It was perfect for the two brands to collaborate as C.P. Company “street culture is so tied into sportswear”. This is why the alliance has come together again to celebrate 50 years of C.P. Company forward thinking design ethos that has cemented their places as “the father of all sportswear”.
Patta iconic tracksuit has taken on the iconic pocket from CP Company’s Signature Mille Goggle Jacket to create a brand new capsule which marries the timeless Patta silhouette with the features that made C.P. Company an industry staple with sportswear. The co-lab will be launched on May 21st and will be available on 50.cpcompany.com, patta.nl and in all C.P. Company and Patta flagship stores in Milan, Amsterdam, London, Seoul and Tokyo.
Both Patta & C.P. Company have strong ties to worldwide music scenes. When Patta founders Edson Sabajo and Guillaume ‘Gee’ Schmidt established Patta 16 years ago, they had come from traveling as DJ and MC respectively so music was always a part of their DNA.The same way C.P. Company has always been part of different musical waves and counter-cultural movements. Forever innovating, C.P. Company has been keeping their ears to the streets and supporting many musical talents and artistic individuals that represents its spirit.After releasing their eponymous first album late last year on Rizado Records which was followed by the melancholic single “Amsterdam”, OWN are pushing things forward once again.
With Tirino Yspol taking the protagonist role, the latest visual treatment, directed by Mees Peijnenburg showcases the mutual affection for music seen in Patta & C.P. Company collaborations.