On the occasion of Milan Fashion Week 2022 Berwich, historic brand of Italian trousers, presented the FITS EVERYBODY project in the magical frame of the Hotel Viu.
A look at the future with an increasingly inclusive vision of the brand. A clear declaration of intent that places the truth at the heart of its new mission statement.
Leaving, travelling, discovering. These are the Berwich verbs, a brand that since the beginning has been showing its commitment to discover new lands. From this season the journey continues, going beyond and it focuses on the importance of connecting with people and discovering their beauty and uniqueness in an authentic way. In Berwich, different personalities, attitudes, and visions meet. A transversal journey in which you are free to express yourself, to go beyond stereotypes.
There are ten different faces chosen by the brand to communicate inclusivity.
The portraits, exhibited for the first time during the event, tell about real faces that are the emblem of the beauty without barriers, given by the uniqueness and the invitation to overcome taboos, platitudes, defects, prejudices and live our own image with a proud awareness.
Also, with the BERWICH FITS EVERYBODY project, the brand supports a non-profit organization, with the aim of generating a virtuous impact on people and the planet. For the season 2022—2023 the brand has chosen to support the NGO “Save the Olives ”, a non-profit organization founded in 2013 by a group of volunteers, dealing with the Xylella epidemic in Puglia. This Berwich choice communicates the importance of believing in science, supporting the research and, in this specific case, safeguarding the monumental olive trees and create a new natural landscape in Puglia, homeland of the brand.