Avril 8790 HYPERED: where all directions are reverted.
Avril 8790, the knitwear brand, presents a new collection that features a combined DNA of contemporary, visual art, and street style, during the period of Milan Fashion Week.
The FW23-24 Collection takes place in an exceptional location: House of Ronin, the Milanese home of Japanese culture.
A story that tells the connection between two opposite places on the planet, Japan and California, becomes a perfect representation of an oxymoron that is highlighted in the new collection. This authentic expression showcases Avril 8790’s ability to experiment.
Taking inspiration from the dreamlike world, Avril 8790 creates a chromatic impact on the foreground and its aesthetic. The psychedelic culture also enhances abstract imagery that comes to life.
Several key pieces presented by Avril 8790 were pullovers with exaggerated volumes that came in cropped and oversized versions, sweatshirts with hoodies, and shirts with contrasting details.