Avril 8790 FW 23 — 24 COLLECTION AT MILAN FASHION WEEK
Avril 8790 HYPERED: where all directions are reverted.
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Avril 8790, the knitwear brand, presents a new collection that features a combined DNA of contemporary, visual art, and street style, during the period of Milan Fashion Week.
The FW23-24 Collection takes place in an exceptional location: House of Ronin, the Milanese home of Japanese culture.
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A story that tells the connection between two opposite places on the planet, Japan and California, becomes a perfect representation of an oxymoron that is highlighted in the new collection. This authentic expression showcases Avril 8790’s ability to experiment.
Taking inspiration from the dreamlike world, Avril 8790 creates a chromatic impact on the foreground and its aesthetic. The psychedelic culture also enhances abstract imagery that comes to life.
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Several key pieces presented by Avril 8790 were pullovers with exaggerated volumes that came in cropped and oversized versions, sweatshirts with hoodies, and shirts with contrasting details.