NEW YORK, NY, JANUARY 2019 – MOSCOT, the iconic New York City eyewear company, introduces a bold new collection of MOSCOT Originals for Spring 2019. Inspired by the Lower East Side, where MOSCOT has called home for over a century, the new campaign taps into the iconic downtown scene that happened right outside its doors in the 60s and 70s.
The Spring 2019 campaign pays homage to the zeitgeist of the Bowery and its amalgam of musicians, painters, writers, artists, and revelers alike that defined an iconic era when strolling through the Lower East Side would quite literally mean taking a walk on the wild side.
Shot on film and digital mediums, the mix of old and new in the Lower East Side is further brought to life in the black-and-white campaign images. The collection celebrates the true Originals – the urban, independent, creative thinkers who walked through MOSCOT doors through the decades, proving that, indeed all roads lead to MOSCOT.
The craftsmanship in MOSCOT frames come to a focus as Zack Moscot, 5th Generation & Chief Creative Officer, brings classic and functional details to life such as a Clip-flip that turns an optical frame into a sunglass with a smooth 180-degree rotation, beveled edges on bold chunky acetates that nod to the tastemakers and visionaries of the past, and a savvy combination of metal and acetate that offers the best of both worlds in a new iteration of the iconic LEMTOSH. The collection is rounded out with perfectly round frames that showcase heritage details such as authentic cable temples and filigree motifs, ensuring even the smallest design details are never overlooked.