Seventy takes a stance on International Women’s Day with the limited edition For Women By Women, supporting the Fondazione Veronesi’s Pink is Good project, doing scientific research in the fight against women’s cancer.

Fashion, culture and social engagement are combined in an initiative that is spurred by the good will of Francesca Tegon, the brand’s Creative Director, creating a charity project to raise funds for Pink is Good, always on the front line in raising awareness among women of all ages, in particular young ones, on prevention.

The t-shirt, with a minimalist and straightforward Seventy’s look, will be sold in Italian and European flagship stores from 28 February to 14 March 2019.
“For Women By Women – women celebrate women.”
Retail price: 89 euro – 50% of proceeds will be donated to the Fodazione Veronesi’s Pink is Good project
Pink is Good is the Fondazione Umberto Veronesi’s project promoting prevention, that is paramount to identify early signs of women’s cancers, and disseminating serious, accurate, timely information on the topic.

Pink is Good also supports scientific research of excellence, thanks to the funding of research grants for physicians and scientists who have decided to pledge their life to studying and curing breast cancer and other women’s cancers.