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An exclusive and unprecedented collaboration project between Zara and Lotto debuts today: a limited edition capsule collection, the story of a new synergy and of the DNA of the two realities. The garments and accessories of the capsule signed by Lotto for Zara combine a sporty taste and retro style in a fresh, young and original, yet sophisticated proposal. The aesthetics of the past are updated with sports-inspired materials and minimalist design solutions that recall the late 1960s. ......

Icons are not immediate. They require visionary design but also visionary consumers. For a short, but intense, period in the 1980s, future icons of C.P. Company and Sebago were purchased, traded, worn, and repurposed by a group of young Italian fashion cognoscenti whose choices created the first streetwear movement in Italian fashion history. Years later, the two brands join forces to celebrate 50 years since Massimo Osti launched C.P. Company and the concept of Italian Sportswear. ......

Chef Viviana Varese, the one and only Italian among winners of “Champions of Change”, the international recognition for commitment to LGBTQ + community in favor of social inclusion. Viviana Varese is one of the few female chefs in Italy to be included in the Michelin Guide with a recognized star at her restaurant, Viva, in Milan. Activist in favor of the LGBTQ + community and, more generally, a supporter of social inclusion, after having personally experienced episodes of discrimination, Varese is part of “Parabere Forum”, the non-profit association that aims to strengthen the role of women who work in hospitality. In spring 2021, the chef not only reopened Viva, but also launched the new W Villadorata restaurant in Sicily. ......

“The future starts at Pitti.” - Adriano Goldschmied, an Italian designer, godfather of denim, one of the participants of “From Pitti With Love”, a special physical installation with 100 quotes from 100 reference persons who defined what Pitti means to them, a highlight for this extraordinary 100th edition of this most important men’s fashion event. ......