The 1970s and the 1950s create a red thread throughout the SS 2019 Seventy collection: colours, shapes, fits and materials recall the spontaneity of Bohemian icons and the timeless elegance of yesteryear divas.
The Seventy’s woman is self-confident and lives her life with determination and joy, always looking for the best items to be beautiful and seductive.
She’s a modern flower child who loves to dress with nonchalance in warm and sunny nuances, playing with pastel hues like light blue, yellow, powder pink and
a touch of aqua green.
Her style invites to play, encouraging an eccentric mood, matching prints in contrasting colour, overlaps and layers in a curious and fun way.
Structured, precious and precise, all SS2019 Seventy’s proposals address a woman that is more fashion conscious than a trend victim. Each garment is designed in the least de- tail (from the fabric selection, to the paper pattern, to the construction, to the luxurious finish) in the name of a new poetic and modern womenswear tailoring that enhances and values the wearer, with a focus to innovation and fit, real strengths of the many consolidated pillars of the collection.
The gem of the next SS2019 collection, dresses are able to adapt and glorify the beauty and femininity of any body. Long and elegant for a ceremony, hyper-chic for the seaside or sophisticated for the office, they are masterpieces of elegance, comfort
Suit always play a crucial role in this new collection. Seventy makes the dress code taken from menswear hyper-feminine by using such fabrics as linen or silk.
Soft and de-structured volumes make the suit the perfect outfit for gala or office use.
The blazer jacket, in its girly or boyish classy versions, and the pants, in a variety of fabrics, fits and patterns, are must haves.
White denim turns into a passe-partout to mitigate any look.
The colour palette alternates pastel nuances, brighter colour and prints – fun mixes of blues, powder pinks, tobacco, black and floral prints or Prince of Wales.