She spent her childhood at Niagara Falls and loves basketball. A brown mane, blue eyes and distinctive features, Melissa “Missy” Rayder is Seventy’s perfect ambassador.

Born in 1977, she fell in love with New York where her sister Frankie worked as a model; settled in cool Tribeca, she made her dream come true and soon became herself a famous model, working in Milan and Paris. A traveller and a worker, a wife and a mother: Missy is the ideal woman dressed by the famous Italian brand for Spring/Summer collection.

Break the rules, mix the moods: harmony and creativity in one outfit, tracing history of Style through the items of a personal wardrobe, funny and versatile.