“Be Green, Be Berwich”. The Italian trousers maker opens its first Flagship Store in Milan on October 23rd, 2019. The company chooses the city of Milan as its first single-brand store for the privilege stage of the most important international events associated with the world of fashion.
Via Manzoni 42 will be the “Berwich house”, right in the heart of the fashion district, a place where new styles and trends coexist alongside historic brands, giving life to the most renowned “made in Italy” in the world.
“Be Green be Berwich” is the concept that reflects the sustainable soul of the Italian brand. Interior design is born of a careful and conscious choice of details, which tell the brand’s value such as research, roots, travel and the particular attention to sustainability. For this reason, the lighting in the store – as well as air conditioning – are low consumption. The paints used are obtained from virtuous production cycles with lower environmental impact and the wood of the furniture is recycled and reinvented in new shapes and colours.
In the new flagship store, the customer can choose from numerous models of the Berwich and Madame Berwich Collections then his/her purchases will be identified through an innovative software. An “identity card” of the trousers, which the store will have access to maintain an order history of each of its customers and then reprogram a new purchase in a completely digitised way.
Starting from 2020 with a vision on retail expansion, the project will also be executed in other countries, particularly in the middle east.
Choosing to wear Berwich trousers means indulging in the luxury of a refined sartorial arrays that are customised according to the taste of the wearer.
Exploring for Berwich is synonymous with research both in terms of fabrics and in terms of fit. Precious fabrics and calibrated wearability interpret an extraordinary palette, revealing details of sartorial tradition such as pleats, handmade stitching and bottom lapels.
Research, quality, tradition: it is the Italian elegance, expressed with authenticity by Berwich