Choosing “Su Misura Smart” shirt means indulging into an object of refinement, the true sartorial matrix exclusively customized according to the wearer’s taste.
Alessandro Gherardi presents its “Su Misura Smart” thanks to over 45 years of expertise through the history of classic men’s shirt making, together with the brand’s exclusively innovative NFC 1TrueID® technology.
The electronic identification of the Alessandro Gherardi shirts will allow any affiliated retailer to access, thanks to smartphones and tablets, to each order history of every single customer, these technical datas and other useful details will be used to reprogram the completely digitized future reorders.
Through a dedicated application, the final customers will instead have the access to the special contents and review their own shirt making process, also to discover new collars and cuffs, which initate the sartorial plan of their new Alessandro Gherardi shirts.
The 1TrueID® NFC tag with the unique data of every single shirt will be placed as a USB tablet on the finished garment.