The masculine style is an absolutely personal choice, a concept that revolves around all the fine shirt collections by Alessandro Gherardi, the Italian company that offers men’s shirts with a strong emphasis on style and elegance, always able to create the right balance between fashion and tradition.
The Alessandro Gherardi FallWinter 2019/20 collection expresses balance, banishes excesses, proscribes fragrances in order to search for harmonies and enhance the details on which good taste depends.
A collection that brings back to life the true concept of elegance, that is again being sought after even by the younger generations who flee from street style. The precious fabrics, developed stripes, madras in warm colours, blue and light blue mixed with ochre, chocolate and tobacco alternate with fil coupè in pink-ecru and coffee.
The exclusive prints like floral, micro and macro regimental are drawn from a surprisingly warm and enveloping color palette such as burnt terrain, dove, siena and date.
The 3 different Alessandro Gherardi lines are developed on slim, regular and soft fit, offering 3 different wrist types and 5 neck models. The collection’s not to be missed element is the brand’s latest ‘New Italia’ collar with ‘cucitura a riva’ stitching technique borrowed from the world of the classic, is now expressed once again with a strong fashion attitude.
The Campaign is produced by Domingo, shot at Milan’s most enlivened design spot, The Manzoni by Tom Dixon, to conjure a unique reflection of Italian sartorial exquisiteness that lives on through the ever-contemporary generations.
The advertising campaign was produced by Domingo within the immaculate space of the new ‘The Manzoni’ by Tom Dixon to evoke a unique reflection of Alessandro Gherardi’s Italian tailoring tradition that lives through contemporary creative visions and connects with international design.