{"id":916,"date":"2018-08-21T15:15:39","date_gmt":"2018-08-21T13:15:39","guid":{"rendered":"https:\/\/www.domingocommunication.com\/?p=916"},"modified":"2018-08-21T18:18:29","modified_gmt":"2018-08-21T16:18:29","slug":"cp-company-adidas-originals-collaboration","status":"publish","type":"post","link":"https:\/\/www.domingocommunication.com\/it\/news\/cp-company-adidas-originals-collaboration\/","title":{"rendered":"C.P. Company and adidas Originals Collaboration"},"content":{"rendered":"<p>La passione condivisa per la qualit\u00e0 e l\u2019innovazione ha portato adidas e C.P.Company a reinterpretare alcuni pezzi iconici. Alcuni eventi sembrano essere destinati ad accadere: adidas Original by C.P.Company segna cos\u00ec l\u2019incontro tra due importanti realt\u00e0 dello sportswear dai valori e dalle storie condivise.<span class=\"Apple-converted-space\">\u00a0<\/span>Per generazioni, sugli spalti gli appassionati di calcio hanno indossato le scarpe adidas e i capi C.P. Company e la lealt\u00e0 reciproca ha fatto si che si creasse in modo spontaneo devozione per entrambi i marchi.<span class=\"Apple-converted-space\">\u00a0<\/span>Grazie a questa collaborazione, la relazione storica tra i marchi si \u00e8 concretizzata dando vita a ci\u00f2 che decadi di \u201cCasual Culture\u201d avevano predetto in maniera spontanea.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-917\" src=\"https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company_3117-1-731x1024.jpg\" alt=\"\" width=\"731\" height=\"1024\" srcset=\"https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company_3117-1-731x1024.jpg 731w, https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company_3117-1-214x300.jpg 214w, https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company_3117-1-768x1075.jpg 768w, https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company_3117-1-343x480.jpg 343w, https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company_3117-1-514x720.jpg 514w, https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company_3117-1-914x1280.jpg 914w, https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company_3117-1-71x100.jpg 71w, https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company_3117-1.jpg 1500w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><\/p>\n<p><span class=\"Apple-converted-space\">\u00a0<\/span>C.P. Company nasce a Bologna nel 1971 dalla mano di Massimo Osti. Considerato come il pioniere dello sportswear, Osti ha sviluppato la sua idea di abbigliamento lontano dalle tendenze e dall\u2019industria dell&#8217;alta moda di Milano, ma soprattutto senza la consapevolezza dell\u2019impatto che il suo lavoro avrebbe avuto fuori dall\u2019Italia, in particolare sulla cultura Casual d\u2019Oltremanica.<span class=\"Apple-converted-space\">\u00a0<\/span>Quattro decenni dopo il calcio \u00e8 cambiato, ma il mondo Casual continua ad essere legato a C.P. Company e ad adidas. Un legame di questo tipo non \u00e8 sicuramente casuale.<span class=\"Apple-converted-space\">\u00a0<\/span>I principi e l&#8217;impegno ad innovare di Massimo Osti continuano ad essere parte del DNA di C.P. Company grazie al contributo del figlio Lorenzo e dal design team guidato da Alessandro Pungetti e Paul Harvey.<span class=\"Apple-converted-space\">\u00a0<\/span>\u201cDal mio punto di vista sono due le cose che dobbiamo continuare a fare\u201d commenta Harvey. \u201cIn primis, dobbiamo continuare il nostro processo di innovazione. Questa deve essere una costante. Ed, in secondo luogo, quando facciamo qualcosa, qualsiasi cosa, dobbiamo cercare di farla alla perfezione. Penso che quando questi due elementi si incontrano si ottenga qualcosa assolutamente credibile e autentico&#8221;.<span class=\"Apple-converted-space\">\u00a0<\/span>La profonda dedizione all&#8217;innovazione \u00e8 comprovata dall\u2019utilizzo di materiali pionieristici per la adidas Explorer Jacket, dove il NyFoil, uno dei tessuti di propriet\u00e0 di C.P. Company, conferisce al capo un aspetto metallico unico, oltre ad avanzate caratteristiche tecnologiche. Entrambi i brand hanno affrontato questa collaborazione con grande entusiasmo e la massima seriet\u00e0, entrambi confidando nella reciproca esperienza per rinnovare icone che altri considerano tuttora intoccabili.<span class=\"Apple-converted-space\">\u00a0<\/span>L\u2019intramontabile track top Beckenbauer \u00e8 stata confezionata e tinta nei laboratori italiani di C.P. Company,<span class=\"Apple-converted-space\">\u00a0<\/span>la classica sneaker Samba diventa l\u2019ispirazione per la silhouette della nuovissima Kamanda e la Goggle Jacket per eccellenza si trasforma nella adidas Explorer Jacket.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-918\" src=\"https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company_2629bw-731x1024.jpg\" alt=\"\" width=\"731\" height=\"1024\" srcset=\"https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company_2629bw-731x1024.jpg 731w, https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company_2629bw-214x300.jpg 214w, https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company_2629bw-768x1075.jpg 768w, https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company_2629bw-343x480.jpg 343w, https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company_2629bw-514x720.jpg 514w, https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company_2629bw-914x1280.jpg 914w, https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company_2629bw-71x100.jpg 71w, https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company_2629bw.jpg 1500w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><\/p>\n<p>Si tratta di una collezione dove due marchi con identit\u00e0 cos\u00ec forti interpretano coraggiosamente pezzi iconici senza tradire le loro origini. \u201c\u00c8 stato stimolante ma, allo stesso tempo, molto impegnativo per entrambe le aziende mettere mano a pezzi che hanno segnato la storia&#8221;, continua Harvey. &#8220;E inoltre, cosa altrettanto sorprendente, non c&#8217;\u00e8 mai stato un momento in cui non ci siamo capiti immediatamente. Lavorare con quel tipo di intesa \u00e8 davvero una cosa molto speciale&#8221;.<span class=\"Apple-converted-space\">\u00a0<\/span>Basta un semplice sguardo ai dettagli \u2013 il Watch-viewer di C.P. Company a cui \u00e8 stato aggiunto il trifoglio adidas o il nome C.P. Company sulle iconiche tre strisce delle Samba \u2013 per capire quanto questo progetto sia mosso da una autentica fiducia e stima reciproca.<span class=\"Apple-converted-space\">\u00a0<\/span>Il risultato \u00e8 una collezione in grado di superare il test dei Casual: cambiano il passo, lasciano il segno. Oppure, come dice Lorenzo Osti, \u201cti permettono di esprimere al di fuori come ti senti dentro. Questa non \u00e8 un&#8217;operazione di marketing, \u00e8 un progetto che rende omaggio alla fedelt\u00e0 dei nostri fan. Non potrebbe essere pi\u00f9 autentico, perch\u00e9 l\u2019intesa dei due marchi era gi\u00e0 l\u00ec. L\u2019abbiamo solo resa ufficiale\u201d.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-919\" src=\"https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company__3533-731x1024.jpg\" alt=\"\" width=\"731\" height=\"1024\" srcset=\"https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company__3533-731x1024.jpg 731w, https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company__3533-214x300.jpg 214w, https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company__3533-768x1075.jpg 768w, https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company__3533-343x480.jpg 343w, https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company__3533-514x720.jpg 514w, https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company__3533-914x1280.jpg 914w, https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company__3533-71x100.jpg 71w, https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2018\/08\/180521_adidas-Original-by-C.P.Company__3533.jpg 1500w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La passione condivisa per la qualit\u00e0 e l\u2019innovazione ha portato adidas e C.P.Company a reinterpretare alcuni pezzi iconici. Alcuni eventi sembrano essere destinati ad accadere: adidas Original by C.P.Company segna cos\u00ec l\u2019incontro tra due importanti realt\u00e0 dello sportswear dai valori e dalle storie condivise.\u00a0Per generazioni, sugli spalti gli appassionati di calcio hanno indossato le scarpe [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"class_list":["post-916","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C.P. Company and adidas Originals Collaboration - Domingo Communication<\/title>\n<meta name=\"description\" content=\"La passione condivisa per la qualit\u00e0 e l\u2019innovazione ha portato adidas e C.P.Company a reinterpretare alcuni pezzi iconici. 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