{"id":2714,"date":"2021-04-14T17:06:53","date_gmt":"2021-04-14T15:06:53","guid":{"rendered":"https:\/\/www.domingocommunication.com\/?p=2714"},"modified":"2021-05-20T17:19:18","modified_gmt":"2021-05-20T15:19:18","slug":"c-p-company-50-capitolo-2-the-british-sailor","status":"publish","type":"post","link":"https:\/\/www.domingocommunication.com\/it\/news\/c-p-company-50-capitolo-2-the-british-sailor\/","title":{"rendered":"C.P. Company 50 Capitolo 2 \u2014 The British Sailor"},"content":{"rendered":"\n<div class=\"\">Fin dall&#8217;inizio, l&#8217;idea di Massimo Osti sulla creazione di un marchio \u00e8 partita dal desiderio di creare un prodotto con una forte identit\u00e0, completamente diverso da qualsiasi altra cosa disponibile sul mercato. Una volta convinto della forza della sua idea, ha analizzato e scelto personalmente il nuovo nome, disegnando anche il logo. Dopo alcuni problemi legati al nome del marchio, abbrevi\u00f2 il nome precedente, Chester Perry, in C.P.Company, ma mantenne lo stesso logo &#8211; un salvagente.<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"733\" height=\"900\" src=\"https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2021\/04\/C.P.-COMPANY-CINQUANTA_British-Mariner_ph.-Guido-Borso-8.gif\" alt=\"\" class=\"wp-image-2669\"\/><\/figure>\n\n\n\n<div class=\"\">In seguito, un marinaio britannico con le braccia incrociate diventa la figura principale del nuovo marchio: sorridente, affidabile e informale. L&#8217;ispirazione venne da uno dei libri sulle uniformi militari che Massimo Osti raccolse per la biblioteca del suo studio. Dal 1975 ad oggi, il Marinaio \u00e8 sempre stato il logo principale del marchio e rappresenta il legame tra tradizione e innovazione.<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2670 size-full\" src=\"https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2021\/04\/C.P.-COMPANY-CINQUANTA_British-Mariner_ph.-Guido-Borso-3-1.gif\" alt=\"\" width=\"900\" height=\"730\" \/><\/p>\n<div class=\"\">In occasione del 50\u00b0 Anniversario, C.P. Company ha creato un&#8217;esclusiva statua di un marinaio in porcellana. Realizzato a mano in Italia da un artista toscano, in soli 150 pezzi, il marinaio rappresenta un ricordo della sua grande storia e rende omaggio alla tradizione artigianale italiana.<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2021\/04\/C.P.-COMPANY_The-British-Sailor_ph.-Guido-Borso_1-683x1024.jpg\" alt=\"\" class=\"wp-image-2665\"\/><\/figure>\n\n\n\n<p>The British Mariner sar\u00e0 disponibile, dal 14, su 50.cpcompany.com e in tutti i flagship store C.P.Company di Milano, Amsterdam, Londra, Seoul e Tokyo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.domingocommunication.com\/wp-content\/uploads\/2021\/04\/C.P.-COMPANY_The-British-Sailor_ph.-Guido-Borso_2-683x1024.jpg\" alt=\"\" class=\"wp-image-2667\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Fin dall&#8217;inizio, l&#8217;idea di Massimo Osti sulla creazione di un marchio \u00e8 partita dal desiderio di creare un prodotto con una forte identit\u00e0, completamente diverso da qualsiasi altra cosa disponibile sul mercato. Una volta convinto della forza della sua idea, ha analizzato e scelto personalmente il nuovo nome, disegnando anche il logo. Dopo alcuni problemi [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"class_list":["post-2714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C.P. 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