“MASSIMO OSTI’S LEGACY AND THE CHANGING OF GENERATIONS” COVERS THE FOUNDER, HIS ARCHIVE AND C.P. COMPANY’S CURRENT MOMENT UNDER NEW DESIGN DIRECTOR LEONARDO FASOLO.

A MOMENT IN MOTION

Changing of Generations captures a moment where history and progress overlap. It records the conversation between those who built C.P. Company and those now shaping its future.

The film reflects how curiosity, experimentation, and function remain at the centre of one of Italy’s most enduring design stories.

WHY THIS FILM

The film documents a point of transition. It observes how creative responsibility moves between generations and how new voices reinterpret a legacy. The project looks at this change through the framework of Massimo Osti’s ideas, asking how his methods continue to shape the brand’s decisions today.

It is both a record and a study of continuity, showing that experimentation, research, and design rooted in function remain central to C.P. Company’s identity.

LEONARDO FASOLO

Leonardo Fasolo began his career in product development and was part of the technical teams that collaborated with Massimo Osti on his later projects. His understanding of coating, washing, and dyeing informs the way he designs today.

As design director, Leonardo leads with a focus on process. His collections begin with the material, testing and retining fabrics before any silhouette is drawn. In the film, he describes wanting to be “invisible but recognisable,” a phrase that captures his view of authorship. He prefers the clothes to speak rather than the designer.

His work applies Osti’s principles of function and purpose to contemporary materials and technologies, bridging research and restraint. Leonardo represents the next phase of C.P.

Company’s evolution, where the method continues to define the aesthetic.

MASSIMO OSTI

Massimo Osti started as a graphic designer in Bologna in the late 1960s. He treated garments like printed matter, layering and experimenting through process. He used photocopiers, pigment prints, and dye baths.

His most significant discovery was garment dyeing, which allowed finished pieces to be coloured in one process. Fabrics absorbed the dye differently depending on their fibre composition, creating tonal variations that gave the garments depth and character. Osti’s approach was built on trial and error, designing through research.

AGATA OSTI

Agata Osti directs the Massimo Osti Archive in Bologna. The collection holds more than five thousand garments along with documents, drawings, and prototypes that trace her father’s experiments.

Her goal is to keep the archive active and accessible. She sees it not as a static record but as a working resource for designers, students, and researchers. It remains a space of discovery, where the methods and ideas of the past continue to inform the present.

LORENZO OSTI

Lorenzo Osti has played a central role in C.P. Company’s renewal and global presence. Before becoming president, he studied business and worked in marketing, experiences that shaped his perspective on how design and storytelling interact.

Taking on leadership of the brand founded by his father meant navigating both legacy and evolution. In the film, Lorenzo discusses the emotional weight of that responsibility and how the collector community helped preserve C.P. Company’s reputation through the years.

His focus has been on creating the conditions for ongoing experimentation. Through exhibitions, collaborations, and new research projects, he has worked to ensure that the brand’s past remains active in its present.

MASSIMO OSTI’S LEGACY – and the Changing of Generations Now available to watch on the TRUSS YouTube Channel.

Credits: @trussarchive